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Switching from Roster? Here's why small businesses make the switch. Roster: Ambassador marketing platform for DTC brands with existing communities.
Last updated May 2026 · 7 min read
Why people switch from Roster
We talk to dozens of Roster customers every month. These are the four reasons that come up most often:
- 1$300–$1,200/mo custom pricing with sales-led onboarding.
- 2Designed for DTC brands with 1,000+ existing customers — too heavy for early-stage brands.
- 3No AI campaign generation — workflow tool, not strategist.
- 4Annual contracts standard.
What Social Perks does differently
Five concrete differentiators — not generic claims:
- Self-serve onboarding under 10 minutes.
- AI agent designs the program structure, not just orchestrates it.
- Forever-free tier so you can start without 1,000 existing customers.
- Broader scope — reviews, referrals, perks, influencer in one tool.
- Public flat pricing.
How migration works
Three steps. Most brands complete the full migration in 1–2 business days.
Export ambassador roster from Roster
Roster → Ambassadors → Export. Download ambassador list, task history, and reward balances.
Import to Social Perks
Ambassadors import with task history and rewards. Re-engagement email goes out automatically.
Launch first AI campaign
AI agent designs a tiered ambassador program based on your imported data. Active ambassadors get re-engaged; dormant ambassadors get a reactivation offer.
What you get with Social Perks that Roster doesn't
- ✓Self-serve onboarding
- ✓AI campaign generation
- ✓Free forever tier
- ✓Broader scope (reviews + referrals + perks + influencer)
- ✓Public flat pricing
What you'd give up by switching
Honest tradeoffs. We'd rather you know up front than discover them in week two:
- !Roster's brand-controlled ambassador portal is more polished for established programs.
- !Tiered task workflows (badges, levels, achievements) are more developed in Roster.
- !Dedicated CSM and annual contract predictability are Roster strengths.
Pricing comparison
| Plan / feature | Social Perks | Roster |
|---|---|---|
| Starter price | Free forever | No free tier |
| Entry paid plan | $19/mo | ~$300–$1,200/mo |
| Public pricing | Yes | No |
| Self-serve setup | 10 minutes | Sales-led |
| Contract | Month-to-month | Annual standard |
FAQ: Switching from Roster
+Will my ambassadors keep their tier status?
Yes. Tier assignments, badge progress, and reward balances import 1:1.
+What about Roster's branded portal?
Our ambassador portal supports brand colors, logo, and custom domain on the $79/mo Pro tier and above.
+Can I keep tiered tasks and milestones?
Yes. Roster 'tasks' map to Social Perks 'actions.' Milestone bonuses preserve.
+Do I need to cancel Roster first?
No — run parallel for 2–4 weeks to verify migration before canceling.
+Is there a CSM available?
Yes on the $249/mo Scale tier. Includes strategy calls and quarterly business reviews.
+Will my Shopify integration keep working?
Yes. We have native Shopify integration with equivalent order-attribution and reward-fulfillment flows.
Try Social Perks free for 14 days
No credit card. No demo. Import your Roster data in 30 minutes and run your first AI-generated campaign in under 10. Keep the free tier as long as you want.