What is a good Instagram engagement rate?
TL;DR
For small business accounts under 10K followers, 3-6% engagement is solid. Above 6% is excellent. Industry average is 0.6-1.4% for accounts over 100K followers. Calculate it: (likes + comments) / followers × 100.
Detailed answer
- 1.Nano accounts (under 10K): 3-6% is typical, 7%+ is exceptional.
- 2.Micro (10K-100K): 1.5-3% is healthy.
- 3.Mid-tier (100K-1M): 0.8-1.5% is the norm.
- 4.Macro (1M+): 0.5-1%.
- 5.Reels engagement runs 2-3x higher than static posts.
Common mistakes
- 1. Comparing your rate to celebrity accounts with very different audiences.
- 2. Buying followers (it tanks your engagement rate within weeks).
- 3. Posting only when you have something to sell.
What to do instead
Track engagement per post type weekly. If Reels outperform photos by 3x, shift your mix toward Reels.
Focus on saves and shares, not just likes. Saves are the strongest signal to the algorithm and a far better predictor of growth.
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