Social Media Metrics That Actually Matter
Followers and likes are vanity. This guide covers the metrics that predict real business impact.
Saves and shares
The strongest algorithm signals on Instagram and TikTok. A high save rate beats a high like rate every time.
Engagement rate
(Likes + comments + saves + shares) / followers × 100. Track weekly per post type.
Reach and impressions
Reach (unique viewers) matters more than impressions (total views). Aim to grow reach 5-10% month over month.
Profile visits and link clicks
These are the conversion signals. If reach is high but profile visits low, your content isn't compelling enough to drive action.
Follower growth rate
Track week-over-week. A 1-2% weekly growth rate compounds to a strong year.
Tools to help
Social Perks attributes social engagement to revenue — see exactly which posts drive customer actions.
Related topics
See also: Instagram growth strategy, TikTok for business, Content calendar planning, Engagement strategies, Cross-platform repurposing.
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