The influencer DM template that actually works
38% reply rate. 12% close rate.
The 4-line DM that gets a 38% reply rate from creators with 10K-100K followers.
The Steps
- 1Open with a specific post — not 'love your content'.
- 2Mention one detail that proves you watched, not skimmed.
- 3State the offer in one sentence. No vague 'collab'.
- 4Give a clear yes/no question, not a 5-paragraph pitch.
- 5Send between Tuesday and Thursday, 7-9pm local.
- 6Never follow up more than once. Move on.
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