← All quizzes & calculators
Influencer Rate Calculator
What should you charge — or pay — per sponsored post? Based on industry CPM rates, adjusted for engagement, niche, and follower tier.
Fair rate per post
Low
$267
Mid
$356
High
$499
Micro creator
How we got there
Base CPM: $12 / 1k on Instagram
× Engagement multiplier: 1.25x
× Niche multiplier (Fashion / Beauty): 1.00x
× Follower tier (Micro): 0.95x
Range = mid × 0.75 to mid × 1.4 for negotiation room
How this works
Industry-standard formula: followers / 1,000 × base CPM × engagement × niche × tier. Base rates are sourced from public influencer-marketing reports (Influencer Marketing Hub 2024, HypeAuditor, IZEA). Engagement rate is the strongest predictor — a 25k-follower account with 6%+ ER is often worth more than a 100k account at 1%.
Treat the mid number as a fair starting point. Brands with bigger budgets push toward high; creators just starting often accept low. Negotiate.