How do I create a content calendar?
TL;DR
Pick 3-5 content pillars, decide cadence per channel, batch-create content monthly, and use a single tool (Notion, Trello, or a Google Sheet) to plan 4-8 weeks ahead. Most small businesses fail at content because they wing it daily.
Detailed answer
- 1.Step 1: Define 3-5 content pillars (e.g., behind-the-scenes, customer features, tips, products, community).
- 2.Step 2: Decide cadence (e.g., 3 Reels, 2 feed posts, 5 stories per week).
- 3.Step 3: Plan 4 weeks of topics tied to your pillars.
- 4.Step 4: Batch-create in one 3-hour session.
- 5.Step 5: Schedule via Meta Business Suite, Later, or Buffer.
Common mistakes
- 1. Planning content week-by-week and burning out by month 2.
- 2. Posting only product content (no story, no community).
- 3. Not repurposing content across channels.
What to do instead
Batch-create one month of content in a single 3-hour session. Schedule everything. Spend the rest of the month on engagement, not creation.
Repurpose every piece across formats. One blog post = 4 social posts + 1 email + 1 short video. Multiplies your effective output by 5x.
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