How do I do keyword research?
TL;DR
List 20-30 seed keywords your customers might search. Use Google Keyword Planner, Ahrefs, or Ubersuggest to find search volume and competition. Target a mix of high-intent low-volume and broader awareness keywords.
Detailed answer
- 1.Step 1: Brainstorm 20-30 seed terms.
- 2.Step 2: Expand each in a keyword tool to find variants.
- 3.Step 3: Filter by search volume (50+/month) and intent.
- 4.Step 4: Group keywords into topical clusters.
- 5.Step 5: Map each cluster to a target page on your site.
Common mistakes
- 1. Going after only high-volume keywords (too competitive).
- 2. Ignoring long-tail keywords (where small businesses actually win).
- 3. Not matching keyword intent to the right page type.
What to do instead
Focus on long-tail keywords with clear intent. '[Service] in [city]' or 'best [product] for [use case]' converts at 5-10x the rate of broad terms.
Build topical clusters. Ten pages covering different angles of one topic rank better than one page trying to cover everything.
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