How do I promote my business on Instagram?
TL;DR
Optimize your bio with a clear value prop and CTA, post 3-5 Reels per week, use 3-5 niche hashtags, engage daily for 20 minutes, and turn customers into UGC contributors. Avoid running Boosts — use Ads Manager instead.
Detailed answer
- 1.Bio: clear value prop, location, link in bio with multiple destinations.
- 2.Content mix: 60% Reels, 30% feed posts, 10% Stories highlights.
- 3.Hashtags: 3-5 niche tags per post, rotate sets.
- 4.Engagement: 20 min/day on accounts in your niche.
- 5.Paid: skip Boosts, use Meta Ads Manager for proper targeting.
Common mistakes
- 1. Posting only product photos with no story.
- 2. Using the same caption template every time.
- 3. Buying followers or engagement (instantly detected).
What to do instead
Build 3 content pillars (e.g., behind-the-scenes, tips, customer features) and post a Reel for each weekly. Consistency trains the algorithm.
Reward customers with a perk for tagging you in posts. UGC gives you free content and converts 4-7x better than brand-made posts.
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