How much do influencers charge?
TL;DR
Nano (1K-10K followers): $50-$250 per post. Micro (10K-100K): $250-$1,500. Mid-tier (100K-500K): $1,500-$5,000. Many local nano-influencers will work for free product or a perk worth $50-$100.
Detailed answer
- 1.Nano (1K-10K): $50-$250 per Instagram post, $100-$400 per Reel.
- 2.Micro (10K-100K): $250-$1,500 per post.
- 3.Mid-tier (100K-500K): $1,500-$5,000 per post.
- 4.Macro (500K-1M): $5,000-$10,000+ per post.
- 5.TikTok rates run 20-40% higher than Instagram for the same tier.
Common mistakes
- 1. Paying mid-tier rates for nano-level engagement.
- 2. Hiring one mega-influencer instead of 20 nano-influencers.
- 3. Skipping the contract and FTC disclosure clauses.
What to do instead
Build a roster of 10-20 nano-influencers who genuinely use your product. Their conversion rates beat macro-influencers by 4-5x for local businesses.
Offer a perk-based collaboration (free product plus a percentage discount) instead of cash. Most nano creators prefer this and it removes the awkward rate negotiation.
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