What is the best day to send marketing emails?
TL;DR
Tuesday and Thursday have the highest open rates (25-27%) across most industries. Worst: Saturday and Sunday for B2B; opposite for consumer e-commerce, which performs well on weekends. Test your specific list — averages lie.
Detailed answer
- 1.B2B: Tuesday-Thursday, 9-11am performs best.
- 2.B2C/e-commerce: Wednesday and Sunday evening.
- 3.Restaurants: Thursday-Friday (planning weekend).
- 4.Fitness/wellness: Sunday-Monday morning.
- 5.Always run a 4-week test on your specific audience.
Common mistakes
- 1. Using a generic 'best day' chart instead of testing.
- 2. Sending at the exact top of the hour (inbox is most crowded).
- 3. Sending the same campaign type on the same day forever (audience fatigue).
What to do instead
Send the same campaign on two different days over 4 weeks. Compare open and click rates. Pick the winner and lock it in.
Segment by behavior, not just day. A buyer in the last 7 days gets a different cadence than someone who hasn't opened in 60 days.
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