How to Rank in the Google Map Pack
The Map Pack (top 3 local results) gets 44% of clicks for local searches. This guide covers what it takes to rank there.
Three ranking factors
Relevance (how well your profile matches the search), distance (how close to the searcher), and prominence (overall authority based on reviews, links, and citations).
Optimize for relevance
Use the exact category Google uses for the search you want to rank for. Include keywords naturally in your business description and services.
Optimize for prominence
Get 100+ reviews with a 4.5+ rating. Build local backlinks. Maintain consistent citations.
Hyperlocal optimization
Build location pages for each neighborhood you serve. Include neighborhood-specific photos and content.
Track rankings
Use BrightLocal, Local Falcon, or PlePer to track your rank in the Map Pack for target keywords from different locations.
Tools to help
Social Perks drives the review velocity that's the single biggest prominence signal.
Related topics
See also: Google Business Profile optimization, Local SEO fundamentals, Local citations, Local link building, Neighborhood marketing.
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