Local SEO Fundamentals
Local SEO determines whether you show up for 'near me' searches. This guide covers the three pillars: Google Business Profile, on-page, and off-page.
Google Business Profile
The single most important factor. Complete every field, get reviews consistently, post weekly.
On-page optimization
Include city, neighborhood, and service area naturally in titles, headers, and content. Build location-specific landing pages for each area you serve.
Off-page citations
Consistent name/address/phone across Yelp, Apple Maps, Bing Places, and 20+ local directories.
Backlinks from local sites
Local newspapers, chamber of commerce, niche directories, and partner businesses. Quality over quantity.
Schema markup
Add LocalBusiness schema to your site. It helps Google understand your business and display rich results.
Tools to help
Social Perks plus a structured review program drives the review velocity and freshness signals local SEO depends on.
Related topics
See also: Google Business Profile optimization, Local citations, Google Map Pack ranking, Local link building, Neighborhood marketing.
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