Social Listening for Small Business
Social listening is monitoring what people say about you and your category online. This guide covers practical, low-cost approaches.
Why it matters
Catch complaints before they become viral. Find opportunities to engage. Discover customer language to use in your own marketing.
Free tools
Google Alerts for brand mentions on the web. Built-in platform notifications for tags and mentions. Mention.com free tier.
What to track
Brand name, common misspellings, top 3 competitors, top 5 category keywords.
Response framework
Respond within 24 hours. Empathize first, solve second. Move detailed conversations to DM or email.
Turn listening into content
What questions do customers ask repeatedly? Each one is a future blog post, social post, or FAQ entry.
Tools to help
Social Perks monitors social mentions and surfaces them in your customer-marketing dashboard.
Related topics
See also: Engagement strategies, Social media metrics, Instagram growth strategy, Content calendar planning, Cross-platform repurposing.
Ready to put this into practice?
Social Perks gives you reviews, referrals, UGC, and loyalty in one platform. Start free for 14 days.
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