4 Templates · Category
First-touch outreach to B2B prospects, journalists, podcasters, and local press.
Cold outreach to journalists, podcasters, and B2B prospects almost always fails for the same reason: the first email feels like it was sent to 500 other recipients. The templates below are engineered to feel like the opposite — like the writer spent 20 minutes thinking specifically about the recipient. That single shift is the difference between 1% reply rates and 12% reply rates.
Open a sales conversation with a local business owner without sounding like an SDR.
8-14% reply rate when the observation is genuinely specific and useful
Earn local press coverage for your business by giving a journalist a story they actually want to write.
5-12% reply rate; story pickup rate of 2-5% when angle is specific and exclusive
Land yourself or your team member as a guest on a relevant small-business or local podcast.
10-18% reply rate; 4-8% booking rate when the angle matches the show's recent arc
Get a boutique or specialty retailer to consider carrying your product line.
10-15% reply rate; 60-70% sample-to-line-sheet conversion when product fits
All of these templates can be personalized, scheduled, and sent automatically through Social Perks.
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