Influencer Campaign Measurement: What to Track
Likes and impressions are vanity metrics. This guide covers the real numbers that tell you whether an influencer campaign worked — and how to track them.
Engagement metrics
Track likes, comments, saves, shares per post. Calculate engagement rate. Compare to creator's typical baseline — a campaign should match or beat their average.
Traffic metrics
Use unique UTM-tagged links per creator. Measure clicks to your site, time on site, pages viewed, bounce rate.
Conversion metrics
Unique promo codes per creator. Track conversion rate, average order value, and total revenue attributed to each creator.
Audience growth
Did your follower count grow during the campaign? How many of those new followers came from the creator's audience?
Cost per acquired customer
Total cost (fee + product + management) divided by new customers acquired. Compare across creators and campaigns.
Tools to help
Social Perks measures all of the above automatically per creator, with weekly performance reports.
Related topics
See also: How to find influencers, Influencer outreach templates, Influencer rates 2026, Nano vs macro influencers, Influencer contracts.
Ready to put this into practice?
Social Perks gives you reviews, referrals, UGC, and loyalty in one platform. Start free for 14 days.
Start free trial