Influencer Rates 2026: What to Pay Creators
Influencer pricing has shifted dramatically. This guide breaks down current rates by tier, platform, and content type — with specific numbers based on real 2026 deal data.
Nano (1K-10K followers)
Instagram post: $50-$250. Instagram Reel: $100-$400. TikTok video: $75-$350. Story set: $25-$100. Many nano creators happily accept free product plus a perk in lieu of cash.
Micro (10K-100K followers)
Instagram post: $250-$1,500. Instagram Reel: $400-$2,000. TikTok video: $300-$1,500. Story set: $100-$500. Best ROI tier for most small businesses.
Mid-tier (100K-500K followers)
Instagram post: $1,500-$5,000. Instagram Reel: $2,000-$7,500. TikTok video: $1,500-$5,000. Story set: $500-$2,000.
Macro (500K-1M followers)
Instagram post: $5,000-$10,000. Instagram Reel: $7,500-$15,000. TikTok video: $5,000-$15,000.
Platform multipliers
TikTok rates run 20-40% higher than Instagram for equivalent reach. YouTube long-form: 5-10x the Instagram post rate. LinkedIn (B2B): 2-3x for equivalent reach.
Tools to help
Social Perks pricing oracle suggests competitive rates based on real-time data from thousands of deals.
Related topics
See also: How to find influencers, Influencer outreach templates, Nano vs macro influencers, Influencer contracts, Influencer campaign measurement.
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